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Theme | Description |
(Only themes linked to our demonstration cases are active for unregistered users) |
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09. Small Business Marketing: Product and Pricing Strategies |
Clips related to the Entrepreneurial Small Business textbook |
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1. Small Business: Its Opportunities and Rewards |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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10, Small Business Promotion: Capturing the Eyes of Your Market |
Clips related to the Entrepreneurial Small Business textbook |
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11. Small Business Distribution and Location |
Clips related to the Entrepreneurial Small Business textbook |
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12. Marketing Plans: Saying How You'll Get Sales |
Clips related to the Entrepreneurial Small Business textbook |
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13. Small Business Accounting: Protecting and Evaluating Performance |
Clips related to the Entrepreneurial Small Business textbook |
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14. Cash: Lifeblood of the Business |
Clips related to the Entrepreneurial Small Business textbook |
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15. Small Business Finance: Using Equity, Debt and gifts |
Clips related to the Entrepreneurial Small Business textbook |
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16. Small Business Protection: Risk Management and Insurance |
Clips related to the Entrepreneurial Small Business textbook |
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17. Assets: Inventory and Operations Management |
Clips related to the Entrepreneurial Small Business textbook |
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18. Legal Issues: Recognizing Your Small Business Needs |
Clips related to the Entrepreneurial Small Business textbook |
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19. Human Resource Management: Small Business Considerations |
Clips related to the Entrepreneurial Small Business textbook |
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2. Small Business Ethics: A Key To Long-Term Success |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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20. Achieving Success in the Small Business |
Clips related to the Entrepreneurial Small Business textbook |
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3. Small Business Entrepreneurs: Characteristics and Competencies |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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4. Small Business Ideas: Creativity, Opportunity and Feasibility |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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5. Small Business Entry: Paths To Part-Time Entrepreneurship |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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6. Small Business Entry: Paths To Full-Time Entrepreneruship |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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7. Small Business Strategies: Imitation with a Twist |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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8. Business Plans: Seeing Audiences and Your Business Clearly |
Companion clips for Part 1 of Entrepreneurial Small Business text |
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Ability to Take Risks |
Entrepreneurs and experts state successful businesspeople take risks |
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Acting Like A Man Doesn't Really Work |
Women discuss importance of not acting like a man to succeed in business |
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Ad Campaigns and Strategies |
Entrepreneurs and experts shares ad campaigns and strategies used in the marketplace |
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Advertising and Graphic Design |
Clips on entrepreneurship in Advertising and Graphic Design |
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Advertising Investment and Return |
Entrepreneurs and experts discuss investment in advertising and difficulty in measuing returns |
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Advice For Your First Job |
Entrepreneurs and experts share advice on how to handle the early stages of a career |
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Affinity Marketing |
Clips on the topic of affinity marketing |
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All In The Family - Thoughts on Family Businesses |
Entrepreneurs discuss the pros and cons of family business |
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Alternative and Renewable Energy |
Clips on alternative and renewable energy sources and issues |
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Ambiguity Tolerance |
Clips on the topic of ambiguity tolerance and risk aversion |
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Angel Investors |
Clips related to angels and angel investing |
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Are All Venture Capitalists Evil? |
Clips discussing the challenges of working with VCs |
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Art |
Clips on entrepreneurship in Art |
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Balancing Academic Life and A Startup |
Entrepreneurs discuss challenges of running a business while in college |
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Barriers - Are They Still There? |
Women discuss whether glass ceilings are still in place |
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Barriers to Entry |
Entrepreneurs and experts discuss the importance of considering barriers to entry when coming up with a new company or product |
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Base of the Pyramid (BOP) - Definition |
Experts discuss the concept of the bottom or base of the pyramid |
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Be Ready For the Workplace - Stories of Stereotyping |
Women discuss realities of stereotyping that happen in the professional environment |
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Being Jack-of-all-Trades and Then Having To Delegate |
Entrepreneurs discuss challenges of having to learn it all and then learn to hand it off! |
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Benefits of Having a Partnership |
Entrepreneus discuss the positive aspects of creating a business partnership |
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Best Foot Forward - Writing a Strong Resume |
Industry veterans share thoughts on what they look for in a resume |
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Biotechnology and Pharma From 30,000 Feet |
Entrepreneurs and experts provide overviews on the Biotechnology and Pharmaceutical industries |
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Board of Advisors |
Clips on the role of an Advisory Board |
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Board of Directors |
Clips related to the role and function of the Board of Directors |
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BOP - Product/Technology Innovation |
Clips on innovation of products and technology to reach BoP market |
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Boycott Theory |
Clips on the topic of boycotts |
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Brainstorming |
Entrepreneurs and experts shares thoughts on the brainstorming process |
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Brazil |
Entrepreneurs discuss the challenges and rewards of doing business in and with Brazil |
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Breakeven |
Entreprneeurs and experts shares thoughts on breakeven analysis and breakeven points |
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Bryan Pearce - Beyond Borders: Ernst & Young Life Science Report |
Clips from I2V session |
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Business Plan Components - Competitive Advantage |
Entrepreneurs share thoughts on why their business has a sustainable competitive advantage |
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Business Plan Components - Executive Summary |
Entrepreneurs and experts share advice on the creation of the Executive Summary |
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Business Plan Components - Financials |
Entrepreneurs and experts discuss formatting of the financial section of a business plan |
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Business Plan Components - General |
Entrepreneurs and expert share overall thoughts about the formatting of a business plan |
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Business Plan Components - Management Teams |
Entrepreneurs Discuss Creation and Importance of Management Teams |
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Business Plan Components - Market Research and Analysis |
Clips will include informal and formal market analysis strategies |
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Business Plan Components - Mission Statements |
Entrepreneurs and experts sound off on the importance of creating a mission statement |
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Business Plan Components - Plan of Operations |
Entrepreneurs and experts discuss formatting the Plan of Operatios section of a Business Plan |
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Business Planning Is About The Process And Not The Plan |
Entrepreneurs and experts discuss the importance of the business planning process |
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Business Plans - Waste of Time or Sound Investment? |
Entrepreneurs share opinions on the value of the business plan when starting a business |
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Business Plans - What makes a strong one? |
Entrepreneurs and VC personnel share thoughts on what makes a good business plan |
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But Can You Look Yourself In The Mirror? : The Importance of Integrity |
Entrepreneurs and experts discuss importance of maintaining high ethical standards |
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Calculated Risks |
Entrepreneurs and experts discuss distinctions between random risks and calculated risks |
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Can You Have It All? : Balancing Work Life with Family |
Women discuss the challenges of balancing professional and family life |
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Carbon Credits |
Clips related to carbon credits |
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Cash Flow Is More Important Than Your Mother |
Entrepreneurs and experts discuss the importance of keeping a positive cash flow |
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Challenges and Pitfalls in Partnerships |
Entrepreneurs discuss challenges faced in building and maintaining partnerships |
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Challenges and Surprises in Selling |
Entrepreneurs and experts share challenges and surprises from their sales experiences |
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Challenges Encountered During The Funding Process |
Entrepreneurs and experts discuss specific challenges faced while raising capital |
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Challenges of Being a Leader |
Entrepreneurs and experts discuss leadership challenges |
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Challenges of Being a Manager |
Various entrepreneurs share perspectives on the challenges of managing people |
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Challenges of Being an Entrepreneur |
Entrepreneurs discuss difficulties and challenges of creating, running and growing a business |
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China |
Entrepreneurs and experts discuss business challenges and opportunities in China |
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Choosing a Career |
Entrprepreneurs share thoughts on how to pick a career |
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Choosing a First Work Experience |
Entrepreneurs discuss their first professional experiences |
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Choosing Balance Over Money or Power |
Entrepreneurs discuss personal choices related to work-life balance |
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Climate Change |
Clips on the topic of climate change and its impact |
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Coaching Advice For Your Career |
Entrepreneurs and experts share advice and lessons from the trenches regarding strong skills to have in the business world |
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Communication Skills |
Clips on the importance of developing strong communication skills |
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Conflict Resolution |
Entrepreneurs and experts discuss strategies for conflict resolution |
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Continuing Education |
Entrepreneurs discuss plans for an importance of continuing education |
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Copyrights |
Entrepreneurs and experts discusse issues related to copyrights and the copyrighting process |
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Corporate Culture |
Entrepreneurs and experts discuss how a company's culture is developed and maintained |
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Corporate Social Responsibility Definition |
Entrepreneurs and experts define corporate responsibility and share real-life examples |
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Creative Job Search Strategies |
Entrepreneurs and experts discuss some creative ways to find employment |
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Creativity and the Creative Process |
Entrepreneurs and experts share thoughts on creativity |
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Customer Service and Relationship Management |
Entrepreneurs and experts share thoughts on customer service and relationship building with customers |
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Dana Callow - Validating Your Idea |
Clips from I2V session |
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David Potter - Bringing Vermont Life Science Companies To Market |
Clips from I2V series |
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David Rickerby - Intellectual Property and Licensing |
Clips from Rickerby's lecture at Cornell's I2V meeting |
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Dealing With Gender-Based Discrimination |
Entrepreneurs and experts share stories on discrimination encountered in the workplace and how the situation has or has not improved |
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Deciding on Debt - Choosing Debt As A Method for Funding |
Entrepreneurs and experts weigh on on the advantages and disadvantages of debt versus equity |
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Defining Entrepreneur As Being Your Own Boss |
Entrepreneurs state reason for creating company is to be your own boss |
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Defining Entrepreneur As Creative, Adaptable and Flexible |
Entrepreneurs and experts define entrepreneurship as being creative, adabtable and flexible |
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Defining Entrepreneur As Creator, Builder and Visionary |
Entrepreneurs and experts define an entrepreneur as being a creator and visionary |
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Defining Entrepreneur As One Who Takes Ownership and Control |
Entrepreneurs and experts define an entrepreneur as being one who takes ownership and control |
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Defining Entrepreneur As Opportunity Finder |
Entrepreneurs and experts define an entrepreneur as being one who seeks new opportunities |
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Defining Entrepreneur As Passionate and Determined |
Entrepreneurs and experts define an entrepreneur as being passionate and determined |
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Defining Entrepreneur As Risk Taker |
Entrepreneurs and experts define an entrepreneur as being one who takes risks |
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Defining Entrepreneur As Set of Skills - Not A Career |
Entrepreneurs and experts state that being an entrepreneur is not a career but rather a skill set |
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Designers As Entrepreneurs |
Designers discuss challenges and rewards of balancing creative process and entrepreneurship |
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Direct Marketing |
Clips related to direct marketing |
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Distribution |
Clips relate to product distribution challenges and examples |
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Diversity In The Workplace |
Entrepreneurs and experts discuss issues facing minorities in the workplace |
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Do You Have To Act Like A Man To Get To The Boardroom? |
Entrepreneurs and experts share opinions regarding whether women should exploit or conceal their femininity |
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Dress For Success |
Entrepreneurs and experts share thoughts on personal grooming and appearance |
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Due Diligence |
Entrepreneurs and experts discuss the concept of due diligence |
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EBITDA |
Entrepreneurs and experts define or comment on the term EBITDA |
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Eco-Efficiency |
Clips on the topic of eco-efficiency |
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Economic Concepts |
Clips on the topic of economics and economic principles |
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Education |
Clips on how to be entrepreneurial within a career in education |
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Elevator Pitch |
Clips on the topic of an elevator pitch |
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Engineers As Entrepreneurs |
Engineers share thoughts on the transition to the business world. |
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Enormous Amount of Sweat Equity Needed |
Entrepreneurs discuss challenge of amount of time needed to get business off the ground |
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Entrepreneur Path Versus Corporate Path |
Experts discuss decision between corporate and entrepreneurial professional paths |
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Entrepreneurs - Are They Born or Made? |
Entrepreneurs and experts discuss whether entrepreneurship is a teachable skill |
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Environmental Studies |
Clips on how to incorporate entrepreneurial thinking into environmental studies |
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Evaluate Your Options - Sources of Capital For Funding |
Entrepreneurs and experts discuss funding sources for a startup |
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Examples of Ethical Issues and Challenges In The Workplace |
Entrepreneurs and experts share real-world ethical challenges |
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Examples of Networking In Action |
Entrepreneurs and experts share examples of situations in which networking was important |
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Execution - Moving a Business Plan From Idea to Reality |
Entrepreneurs share thoughts on the importance of execution |
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Executive Compensation |
Clips on the topic of executive compensation and corporate governance |
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Exit Strategies |
Entrepreneurs and experts discuss the importance of having an exit strategy |
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Experience Can Be The Best Teacher |
Entrepreneurs and experts discuss reality of learning on the job |
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Face The Music - Challenges in the Music and Entertainment Industries |
Entrepreneurs and experts discuss future challenges in the music and entertainment industry due to changes in technology |
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Failure - It's Not The End of The World |
Entrepreneurs and experts discuss how they pick themselves up after a failure |
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Fair Trade |
Clips related to the topic of fair trade and free trade |
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Finding and Understanding Your Target Customers |
Entrepreneurs and experts share thoughts on how to define, attract and understand your target consumer base |
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Fine Arts Entrepreneurs |
Entrepreneurs discuss challenges of building a startup in the Fine Arts |
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Fixed Costs |
Entrepreneurs and experts discuss fixed costs |
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Flexibility and Ability to Make Decisions |
Entrepreneurs and experts state successful businesspeople are flexible and don't shy from decision making |
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Focus Groups |
Experts discuss the challenges and rewards of using focus groups as part of marketing strategy |
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Followership |
Entrepreneurs and experts discuss the topic of followership |
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Food For Thought - When Food Products Jump From Test Kitchen To Retail |
Entrepreneurs and experts discuss challenges is making a business around selling food |
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Franchising |
Entrepeneurs and experts discuss the challenges and rewards of franchising |
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Friends and Family As Business Partners - Recipe For Success or Disaster? |
Entrepreneurs share thoughts on the pros and cons of forming business partnerships with family and friends |
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Full Cost Accounting |
Clips on the topic of the cost of implementing environmentally correct and sustainable business practices |
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Fund Management |
Experts discuss how funds and endowments are managed |
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Funding A Startup With Bubblegum and Baling Wire |
Entrepreneurs discuss some challenges in the funding process and the personal financial risks they took to get their companies off the ground |
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General Information and Overview of VC Industry |
Experts share thoughts on the history and future of the VCs and discuss general infromation about the industry |
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Get the Right People On The Bus - Importance of Building a Strong Team |
Clips on the topic of the importance of building the best team |
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Giving Back - At the Personal and Corporate Level |
Entrepreneurs and experts discuss importance of giving back to the community and the world |
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Globalization |
Entrepreneurs and experts weigh in on the topic of globalization |
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Goodwill |
Clips describing the accounting concept of goodwill |
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Green Building |
Clips on the topic of green architecture and building practices |
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Green Design |
Clips on the topic of green design |
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Greening |
Clips on the topic of greening |
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Guerilla Marketing |
Clips on the topic of guerilla marketing |
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Handling People Issues and Being Ultimately Responsible For the Business |
Entrepreneurs discuss challenge of HR issues and pressure of feeling responsible for the business and the employees' livelihoods |
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Handling Risk, Worries and Setbacks |
Entrepreneurs discuss challenge of handling risks and setbacks in a startup |
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Hard Skills Needed For Effective Negotiating |
Entrepreneurs and experts outline hard skills needed to become a strong negotiator |
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Health Issues - Balancing health, stress and work demands |
Entrepreneurs discuss the physical toll that demanding work can take and steps to avoid health problems |
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Helen Lockhart - Issues in Intellectual Property Licensing |
Clips from I2V series |
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Hiring Employees |
Entrepreneurs and experts share thoughts on the hiring process |
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History |
Clips on how to incorporate entrepreneurial thinking into a career in History |
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Hospitality Industry Trends and Issues |
Entrepreneurs and experts shares thoughts on trends and issues in the hospitality industry |
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How To Bridge The GAAP And Understand Accounting |
Entrepreneurs and experts discuss the importance of developing an understanding of accounting principles |
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How To Develop A Network |
Entrepreneurs and experts share advice on how to build and develop a professional network |
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Human Resources Issues |
Entrepreneurs and Human Resource Experts Discuss HR Issues in the Workplace |
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Humorous and Memorable Stories About The Journey |
Entrepreneurs reflect on their journey and share some laughs |
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I Love New York? - Choosing To Live In NYC |
Young professionals discuss the decision to live in New York City when starting first job |
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I Should Have Taken Accounting - Building a Startup Despite a Science Background |
Entrepreneurs share challenges of being a scientist in a business world |
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Idea Generation and Filtering |
Clips related to coming up with an idea and deciding if it is the big one |
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Importance of Customer Feedback |
Entrepreneurs and experts discuss importance of seeking and heeding customer advice |
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Importance of Developing Sales Experience |
Entrepreneurs and experts discuss importance of developing experience in sales |
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Importance of Networking |
Entrepreneurs and experts share thoughts on why networking is an important skill and activity |
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Incubators |
Clips on the topic of working with incubators |
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India |
Entrepreneurs and experts discuss specific challenges and opportunities in India |
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Innovation and New Product Development |
Clips related to product development |
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Inspirational Clips |
Clips that inspire |
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Integrity and Credibility |
Entrepreneurs and experts state successful businesspeople have integrity and credibility |
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Intellectual Curiosity |
Clips stating successful businesspeople have intellectual curiosity |
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International Topics - General |
International topics from interviews with and lectures by experts and entrepreneurs |
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Internet Marketing and Advertising |
Clips on marketing and advertising on the internet |
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Internships Can Open Your Eyes |
Entrepreneurs and experts discuss how internships impacted their career choices |
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Interpreting The Crystal Ball - Projections and Forecasts |
Entrepreneurs and experts discuss the challenges of calculating projections and appropriately forecasting |
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Interviewing Strategies |
Experts discuss tips and techniques to build strong interviewing skills |
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Intrapreneur - Defined |
Entrepreneurs and experts define the concept of an intrapreneur |
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Invention to Venture - Making the Transition From Academia To Business |
Entrepreneurs and academics discuss the challenge in straddling the academic and business environments |
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Investing in and Growing Employees |
Entrepreneurs and experts discuss the importance of investing in employees |
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IPO (Initial Public Offering) |
Entrepreneurs and experts share thoughts on the IPO process |
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Janice Bourque - Financing and Capital Structure |
Clips from I2V series |
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John Abele - What Is Technology Entrepreneurship Anyway? |
Clips from I2V series |
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John Santini - The Entrepreneurs' Perspective |
Clips from I2V series |
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Joint Ventures |
Entrepreneurs and experts discuss the challenges and rewards of joint ventures |
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Journalism and Creative Writing |
Clips on incorporating entrepreneurialism into careers in writing |
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Kevin Jarrell - The Entrepreneurs' Perspective |
Clips from I2V series |
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Larry Meier - Issues in Intellectual Property Licensing |
Clips from I2V series |
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Laurie Halloran - Trends In Life Sciences |
Clips from I2V series |
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Leadership - General |
Clips that contain general thoughts on the topic of leadership |
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Leading a Team |
Entrepreneurs and experts share suggestions and strategies for effectively leading teams |
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Leapfrog Technology |
Clips on the topic of leapfrog technology |
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Learning and Recovering From Mistakes |
Entrepreneurs and experts state mistakes aren't as important as how you recover from them |
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Legal Structuring and Formation - Minimizing Liability and Taxes |
Entrepreneurs and experts discuss different corporate structure options |
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Licensing, Ownership and Infringement |
Entrepreneurs and experts discuss licensing and ownership challenges and share stories regarding infringement |
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Life Sciences |
Clips on incorporating entrepreneurialism into fields such as biology, chemisty and physics |
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Listening Skills |
Entrepreneurs and experts state successful businesspeople ask questions and are good listeners |
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Listening To Your Inner Voice |
Entrepreneurs and experts discuss the importance of staying in touch with yourself |
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Logos - When One Picture Is Worth 1,000 Words |
Entrepreneurs discuss the importance of logo design and creation |
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Loneliness and Isolation |
Entrepreneurs discuss challenge of going it alone |
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Loud Her Praises Tell - Alumni Discuss How Cornell Prepared Them For Life |
Entrepreneurs and experts share stories of their Cornell experiences and how those experiences prepared them for professional life |
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Maintaining Your Network |
Entrepreneurs and experts shares strategies for maintaining a professional network |
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Maitre D'emons - Challenges of Being a Restaurant Entrepreneur |
Entrepreneurs and experts discuss the challenges in running a restaurant business |
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Making the Grade - Is A High GPA Important? |
Entrepreneurs and experts share thoughts on the focus on undergraduate grades |
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Making the Pitch - Advice From Both Sides of the Table |
Entrepreneurs share thoughts on how to present a business plan to potential investors |
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Management and Leadership Differences: Men vs. Women |
Entrepreneurs and experts disucss different management and leadership styles based on gender |
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Managing A Brand |
Entrepreneurs and experts discuss the role of brand managers and the brand management process |
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Managing versus Leading |
Entrepreneurs and experts discuss differences in managing and leading teams |
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Mark Wilson - Broken Rules of Commercialization |
Clips from Mark Wilson's I2V lecture |
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Market Research |
Entrepreneurs and experts share suggestions for conducting market research |
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Marketing Plans |
Entrepreneurs and experts discuss the creation of marketing plans |
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Marry The Right Person |
Entrepreneurs and experts state who you marry is the biggest factor in your life |
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Mentors - Entrepreneurs Discuss Role of Mentors |
Entrepreneurs shares thoughts on their mentors and the importance of mentoring |
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Microfinance |
Clips on the topic of microfinance (micro-finance) |
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Mind Your Manners - Surviving Business Meals |
Clips related to how to handle business meals with clients and potential employers |
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Motivating and Retaining Employees |
Entrepreneurs and experts share thoughts on employee motivation and retention |
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Motivation To Build A Startup |
Clips will discuss drive behind startups and desire for personal and professional success |
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Music |
Clips on incorporating entrepreneurialism into a career in music |
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Negotiating - Win-Win Versus Win-Lose |
Entrepreneurs and experts share thoughts on different negotiation strategies |
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Negotiation - Does Gender Play A Role? |
Entrepreneurs and experts discuss differences in male and female negotiators |
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No Man Is An Island - Arguments For A Team Approach |
Entrepreneurs and experts make the case for working with a team of people rather than going it alone |
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Non-Profits and Charitable Organizations |
Clips related to not for profits and charities |
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Old Boys Network - Thing of the Past or Still Going Strong? |
Entrepreneurs and experts shares thoughts on presence and impact of old boys network |
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Oops! Real-life Examples of Bad Business Decisions |
Entrepreneurs and experts share examples of real-life business failures |
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Oral Arguments |
Clips on the topic of the history and future of Oral Arguments |
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Outlining Responsibilities, Equity and Dissolution |
Entreprneeurs state importnace of handling the sticky areas of a partnership before venturing into business together |
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Overhead |
Entrepreneurs and experts discuss the challenges of dealing with overhead |
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Ownership - General Issues |
Entrepreneurs discuss business ownership options including sole proprietorship, partnership and others |
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Packaging |
Entrepreneurs and experts discuss challenges and tips regarding effective product packaging strategies |
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Parental Influence |
Entrepreneurs discuss the influence their parents had on their educational and professional choices |
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Passion and Vision |
Entrepreneurs and experts state successful businesspeople have a burning passion and a clear vision |
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Patents |
Entrepreneurs and experts share thoughts on the patent process and advantages and disadvantages of acquiring patents |
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Paul McManus - Building The Venture Team |
Clips from I2V series |
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Payroll - Challenges of Cutting The Checks |
Clips on the topic of payroll and payroll taxes |
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Perpetual Pursuit of Funding and Developing Credibility |
Entrepreneurs discuss challenge in seeking funding and developing a professional reputation |
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Philanthropy and Charitable Giving |
Entrepreneurs and experts share thoughts on becoming philanthropists |
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Pitching to Investors - Sample Pitches |
Actual pitches for funding by female entrepreneurs at the Springboard New England Forum and Midwest Forum |
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Plans and Goals |
Entrepreneurs and experts state successful businesspeople have a plan |
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Porter's Five Forces Model |
Clips on the topic of Michael Porter's 5 Forces model |
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Preparation |
Entrepreneurs and experts discuss importance of preparation and being prepared |
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Press, Publicity and Promotion |
Entrepreneurs and experts discuss using press and publicity to promote companies and products |
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Pricing Strategies |
Entrepreneurs and experts share thoughts on product pricing |
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Private Equity |
Entrepreneurs and experts discuss distinction between private equity and other sources of funding |
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Product Development Processes and Considerations |
Clips related to product development |
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Product Liability |
Entrepreneurs and experts discuss challenges facing product liability concerns |
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Product Mix |
Clips related to product development |
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Profitability and Social Responsibility |
Entrepreneurs and experts sound off on whether a corporation can be good to shareholders on both a protit and humanitarian level |
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Pros and Cons of Getting A MBA |
Entrepreneurs and experts share thoughts on a Masters in Business Administration |
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Psychology |
Clips on incorporating entrepreneurialism into a career in psychology |
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Real World Examples of New Product Development |
Clips related to product development |
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Real-life Examples of Cash Flow Challenges |
Entrepreneurs share stories of challenges in managing cash flow |
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Real-world Brand Examples |
Entrepreneurs and experts share stories about brands and brand development from their professional experiences |
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Real-world Marketing Strategies |
Entrepreneurs and experts share marketing strategies from their professional experiences |
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Recycling |
Clips on the topic of recycling |
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Reputation Is Your Foundation |
Entrepreneurs and experts state that a good reputation is the key to business success |
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Retail - Working In Retail Fashion |
Clips on the topic of working in the retail fashion industry |
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Rewards of Entrepreneurship |
Entrepreneurs and experts share the rewards and positive experiences that come from being an entrepreneur |
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Richard Ramko - Beyond Borders: Ernst & Young Life Science Report |
Clips from I2V series |
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Risk and the Agricultural Industry |
Entrepreneurs discuss specific risks facing agricultural businesses |
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Risk Takers vs. Risk Averse |
Entrepreneurs discuss their personal feelings towards risk |
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Risk Taking Is Easier When You Have Less To Lose |
Entrepreneurs and experts state risk taking is easier in your youth |
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Sales Strategies |
Entrepreneurs and experts share various strategies for effective selling |
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Sarbanes-Oxley - Pros and Cons of SOX Rules |
Entrepreneurs and experts share thoughts on the topic of Sarbanes-Oxley |
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Saurabh Saha - Trends in Life Sciences |
Clips from I2V series |
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Scientists As Entrepreneurs |
Scientists discuss the challenges in making the jump to the business world |
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Secrecy and Safeguarding |
Entrepreneurs and experts discuss the pros and cons of maintaining secrets related to IP |
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Sense of Humor |
Entrepreneurs and experts discuss importance of keeping a sense of humor |
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Serial Entrepreneurs and Serial Entrepreneurship |
Clips on the topic of serial entrepreneurship |
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Session 1 - Ernst & Young Life Science Report |
Clips from I2V series |
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Session 2 - New Opportunities |
Clips from I2V series |
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Session 3 - University Perspectives in Technology Licensing |
Clips from I2V series |
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Session 4 - Entrepreneurs' Perspective |
Clips from I2V series |
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Session 5 - Building the Venture Team |
Clips from I2V series |
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Session 6 - Planning the Capital Structure |
Clips from I2V series |
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Session 7 - Financing Life Sciences |
Clips from I2V series |
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Shelf Space and Slotting |
Entrepreneurs discuss the challenges of getting their tiems on a retail shelf |
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Shoot Your Dogs Early - When To Cut Your Losses And Walk Away |
Entrepreneurs and experts discuss importance of knowing when to walk away from a mistake |
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Skills To Take Away From the Undergraduate Experience |
Entrepreneurs and experts discuss courses and skills to learn as an undergraduate |
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So You Want A Career In Investment Banking? |
Clips related to starting a career in IB |
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So You Want To Be A Consultant? |
Clips related to pursuing a career in consulting |
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So You Want To Be A Lawyer? |
Clips on the topic of pursuing a career in law |
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So You Want To Be A Young Entrepreneur? |
Clips related to starting a business while a student or after graduation |
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So You Want To Be In Marketing? |
Clips related to starting a career in the field of marketing |
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So You Want To Work In An Accounting Firm? |
Clips on working in accounting or in a large professional services firm |
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Social Entrepreneur - Definition |
Entrepreneurs and experts define social entrepreneurship |
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Socially Responsible Investing |
Clips on the topic of socially responsible investing |
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Soft Skills Needed For Effective Negotiating |
Entrepreneurs and experts discuss soft skills needed to be a strong negotiator |
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Strategic Career Advice for Women |
Women entrepreneurs and executives share advice from the trenches |
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Strategic Partnerships and Strategic Alliances |
Entrepreneurs and experts discuss strategic partnership formations |
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Strategies For Achieving A Balance |
Entrepreneurs share specific strategies for achieving work-life balance |
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Strategy and Strategic Thinking |
Entrepreneurs and experts discuss the challenge and importance of strategic thinking |
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Strong B-Plans Are Clear, Clean, Concise and Critiqued |
Entrepreneurs and experts discuss importance of a clean business plan and encourage planners to seek feedback prior to completing plan |
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Strong B-Plans Aren't As Important As The People Behind Them |
Entrepreneurs and experts state that most important part of b-plan is the team that created it |
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Strong B-Plans Get The Value Proposition Right |
Entrepreneurs discuss the creation and importance of a value proposition for the business |
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Strong B-Plans Have Realistic Financials That Tie Together |
Entrepreneurs and experts discuss importance of financials and revenue projections in a b-plan |
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Strong B-Plans Have Solid Research and Industry Understanding |
Entrepreneurs and experts state market and industry research is key to a solid b-plan |
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Strong B-Plans Tell An Inspiring Story |
Experts states that a strong business plan should get the investor hooked on the idea |
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Strong Leadership Qualities - Leaders Are Compassionate |
Entrepreneurs and experts state that strong leaders exhibit compassion |
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Strong Leadership Qualities - Leaders Are Self-Aware |
Entrepreneurs and experts state that strong leaders exhibit self-awareness |
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Strong Leadership Qualities - Leaders Care About The Team |
Entrepreneurs and experts state that strong leaders place high value in the team dynamic |
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Strong Leadership Qualities - Leaders Communicate Well |
Entrepreneurs and experts state strong leaders communicate effectively and with candor |
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Strong Leadership Qualities - Leaders Have Courage and Take Risks |
Entrepreneurs and experts state that strong leaders have courage and are risk takers |
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Strong Leadership Qualities - Leaders Have Strength of Character |
Entrepreneurs and experts state strong leaders exhibit strong character |
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Strong Leadership Qualities - Leaders Have Vision and Passion |
Entrepreneurs and experts state that leaders have and convey vision |
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Strong Leadership Qualities - Leaders See Mistakes As Learning Opportunities |
Entrepreneurs and experts state that leaders don't see mistakes and failure as bad things |
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Strong Leadership Qualities - Leaders Work Hard and Get Their Hands Dirty |
Entrepreneurs and experts state that strong leaders are hard workers who will do any job |
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Strong People Skills |
Entrepreneurs and experts state successful businesspeople have solid people skills |
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Success - defined |
Entrepreneurs and experts share definitions of success |
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Surveys |
Experts and entrepreneurs discuss the use of surveys in market research activities |
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Susan Ward - Building The Venture Team |
Clips related to I2V series |
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Sustainability - Definition |
Entrepreneurs and experts discuss issues of sustainability as it pertains for the earth, consumers, shareholders and business modeling |
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Sustainable Innovation - Definition |
Clips outlining the concept of sustainable innovation |
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SWOT Analysis |
Entrepreneurs and experts discuss use of SWOT analysis |
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Taking The Leap - Embracing The Risk Of A Startup |
Entrepreneurs discuss the risks associated with creating a startup |
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Target Markets |
Entrepreneurs and experts discuss how to define and penetrate target markets |
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Taxes |
Entrepreneurs and experts discuss challenges in preparing for and accounting for tax implications of running a business |
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Team Building Strategies |
Entrepreneurs and experts share strategies for more effectively building esprit de corps on a team |
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Technology Entrepreneurs and Entrepreneurship |
Clips from enterpreneurs in the technology industry |
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Tenacity and Strong Work Ethics |
Entrepreneurs and experts state successful businesspeople are hard working and stubborn |
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Term Sheets |
Entrepreneurs and experts define concept of a term sheet |
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TerraCycle: Turning Poop To Profit |
Tom Szaky discusses specifics about his company, TerraCycle Inc |
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The Customer Is Always Right When It Comes To New Product Development |
Clips related to product development |
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The Ivory Tower of Doom - Navigating the University Tech Transfer Process |
Entrepreneurs and experts discuss technology transfer and taking a business from invention to venture |
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Theatre |
Clips on how one can be entrepreneurial within a theatre career |
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There's No Crying In Baseball: Women, Assertiveness, Self-Esteem and Negotiation |
Entrepreneurs and experts sound off on the soft skills needed for women to succeed in business |
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Theresa Mazzullo - Finding The Money |
Clips from Cornell's March 9, 2007 I2V Series |
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Thicken Your Skin and Know Your Numbers - Advice For Dealing With VCs |
Entrepreneurs and experts share advice for handing interaction with VCs |
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Thoughts on Consulting |
Experts share thoughts on working as a consultant and building a consulting practice |
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Thoughts on Innovation |
Entrepreneurs and experts discuss importance of keeping innovation alive within companies |
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Thoughts on Pursuing a Law Degree |
Entrepreneurs and experts discuss pros and cons of going to law school |
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Thoughts on Stay-At-Home Parents |
Entrepreneurs share examples of roles of stay-at-home parents |
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Time Management |
Clips on the topic of effecitvely managing your time |
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Toot Your Own Horn Without Blowing It |
Experts discuss self-promotion and how to manage your professional career |
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Trade Shows |
Entrepreneurs and experts discuss the importance of trade shows |
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Tradenames, Trademarks and Brandnames |
Entrepreneurs and experts discuss issues related to trademark, tradename and brandname protection |
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Transferring Social Values To A Business Model |
Entrepreneurs discuss how businesses can be built and thrive on staying true to central social values |
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Triple Bottom Line |
Entrepreneurs discuss the new concept of the triple bottom line |
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Trust Me, I'm Your Partner! |
Entrepreneurs discuss the importnace of trust in a partnership |
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Urban Reinvestment |
Clips on the topic of urban renewal and reinvestment |
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Using Venture Capital As A Funding Source |
Entrepreneurs and experts share thoughts on seeking funding with VCs |
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Valuation |
Entrepreneurs and Financial Industry Executives share thoughts on the valuation process |
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Variable Costs |
Entrepreneurs and experts discuss variable costs |
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Venture Capital From The Entrepreneur Perspective |
Entrepreneurs share stories from their interactions with VC firms |
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Venture Capital From The VC Perspective |
Venture Capitalists Discuss Goals and Expectations When Working With Entrepreneurs |
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Virtual Worlds |
Clips on business crossover in virtual environments |
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Wal-Mart: Box Store Bully or Gentle Giant? |
Experts face off on the impact of Wal-Mart on suppliers and consumers |
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Waste Reduction |
Clips on the topic of waste reduction |
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What Is A Brand And Why Is It So Important? |
Entrepreneurs and experts discuss the importance of brands and branding |
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What Is Marketing? |
Entrepreneurs and experts discuss concept of marketing and how it differs from sales and advertising |
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What Skills /Behaviors Can Help You in the Workplace? |
Women share tips for success and survival in the professional world |
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When Equilibrium Is Hard To Achieve |
Entrepreneurs discuss situations where balance was hard to achieve |
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Will An Engineering/Science Background Help Or Hurt In Business? |
Entrepreneurs and experts discuss opportunities and challenges facing engineers in business environment |
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Work and Family |
Entrepreneurs discuss challenges of work-family life balance |
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Work and Relationships |
Entrepreneurs discuss challenges in balancing professional life with relationships |
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Work-Life Balance Wake Up Calls |
Entrepreneurs discuss situations that led them to alter professional choices to address work-life balance issues |
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Working Moms - Thoughts on Juggling Career and Family |
Entrepreneurs discuss impact of motherhood on professional women and businesses |
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Young Entrepreneurs - advice for young professionals |
Entrepreneurs discuss specific rewards and challenges facing younger entrepreneurs |